In the 1960s, Stan Lee served as the publisher and editor-in-chief of Marvel Comics. He collaborated with other creators to launch the superhero genre that has since grown to include some of the highest-grossing films ever made.
With the highest rank in the whole Marvel Universe, he became the outward representation of the entire organization. That inspired him to make a brief cameo appearance in the MCU films. Sadly, he passed away in 2018, and it is obvious that he hasn’t been seen on the big screen since.
The circumstance, however, altered. Stan Lee can rejoin Marvel Studios in an unknown arrangement with Genius Brands International and POW! Entertainment. Stan Lee’s name and likeness will be used under a 20-year license from Marvel in upcoming motion pictures and television shows, as well as Disney theme parks and related merchandise across the globe.
“It actually assures that Stan will live in the most important place, the Marvel movies, and the Disney theme parks, using digital technology, stock footage, and other methods,” said Andy Heyward, president and CEO of Genius Brands.
Following the agreement, Marvel can utilize Stan Lee’s name, voice, resemblance, signature, photographs, existing video footage, and audio recordings in film and television productions. And for clothing and other products that may profit from the superhero universe that Stan Lee invented.
Andy Heyward, chairman and CEO of Genius Brands, said that it “truly assures that Stan, through digital technology, historical video, and other forms, will exist in the most significant venue, the Marvel movies, and Disney theme parks.” It is a big deal.